The new Ulta Beauty store on the Northwest Bypass is now open. 

The store had a soft opening today and will be open all next week with a grand opening event planned for Oct. 27-29.

The first 100 guests in the door each of those days, who are 16 and older, will get an Ulta Beauty treat valued at $5-$100.

The store is located next to the Dollar Store in the Westwood Plaza.