Tia Troy, Lighting Bug Public Relations/Lightning Bug Shop & Boutique: We’ve Got an Easy Day Trip for You – Meet Augusta, Montana

By Tia Troy

Tia was born and raised in Augusta, Montana, with deep family roots in northcentral Montana that span generations.

She owns Lightning Bug Public Relations and Lightning Bug Coffee Shop & Boutique, both located in her hometown.

There’s lots to love about Great Falls. From its location along the banks of the Missouri River, adventure can seemingly be found in every direction. But if you look straight west of town, you see the looming landscapes of the Rocky Mountain Front. The Front – as it’s lovingly called by locals – almost calls to folks looking for a wild(er) adventure. After all, it’s the gateway to the Bob Marshall Wilderness, as well as rivers, lakes, trails, public lands and more. But the start of any of those types of adventures in this area of Montana should start in one place and one place only – Augusta.

Why? Well for starters, it’s my home. As a native of Augusta, it’s no surprise that I think this little town along the Rocky Mountain Front is a gem. But all biased thoughts aside, Augusta is one of those places that feels beautifully trapped in time. It’s a place where things slow down and locals are genuinely kind. It’s rooted in multigenerational family ranches and businesses, creating the kind of vibe that just feels good.

If you’re ready to slow it down and visit one of the cutest Old West towns in Montana, here’s my guide to Augusta, including five must-do activities in this little town along the Rocky Mountain Front.

Stroll Main Street.

Some people cruise through our Main Street – which also happens to be a highway – and don’t even stop. That’s a big mistake. Located here along two sweet blocks are most of Augusta’s businesses, each with its own vibe, charm and offerings. And while we’re only a town of a few hundred people, there are plenty of places to visit, from watering holes to antique stores and a general store. The best way to soak it all up: park your car and walk up and down both sides of the street, taking time to wander into local shops.

Visit During an Event.

Chances are if you’ve lived in Great Falls long, you’ve probably heard about the Augusta Rodeo. It’s been around for 88 years and is – at this point – a Montana tradition. And while rumor has it (according to my dad and uncles who also grew up here), the Augusta Rodeo used to be one of the wildest times around. These days it’s a tamer, more family-friendly event, but you better believe we still know how to have a good time. Mark your calendars now for next year’s rodeo (always held the last Sunday in June) and plan to come out here and see how we do it.

Beyond the rodeo, there are events that take place here all year.

A few to note: Kids Fishing Derby (July), Christmas Rendezvous (December), Ice Fishing Derby (January), Horn Hunt (May; also known as opening day of the Sun River Wildlife Management Area) and the Fourth of July. Local businesses also host regular events, including BBQs, fight nights, live music and more.

Fill Up Your Tummy.

If there’s one thing this lady loves, it’s food. And believe it or not, there are a handful of places to grab some tasty grub in our town of 300.

Here are a few of my favorites:

Allen’s Manix Store: grab a maple bar, breakfast sandwich or to-go sandwich in this family-owned and -operated general store. Known as “Allen’s” or “The Trading Post,” it’s been a staple here since 1902. A true general store, this is also where you can pick up other Montana necessities, like groceries, fishing supplies, clothing, ammo and more.

*Fun fact: my family has owned this business for the last 51+ years. Papa Steve (also known as my dad), makes the frosting for his daily donuts without a recipe. He goes off color to get the perfect taste.

Lightning Bug Coffee Shop & Boutique: open daily, get a coffee, lemonade or Lotus. While you’re here, check out the clothing and jewelry, all handpicked by the two sisters who own this shop.

*Full disclosure: this is my business I run with my sister; please say hi when you come in!

-Buckhorn Bar: serving lunch and dinner, my go-to order here is either a crispy chicken salad (loaded) or a cheeseburger with jalapeno tater tots. Their fried chicken dinners are also famous and delicious. Be sure to order this with Jojos and the bar’s famous white sauce.

*Fun fact: the Buckhorn has been family-owned and -operated for the last 60+ years. If you pop in, you’ll likely see the owners – Tammy and Frank Dellwo – or their kids Beau and Shayna.

Want more recommendations? Order the pretzels and beer cheese at the Lazy B. If you’re heading to the Western, start with the cheese curds and finish with either a Malibu chicken sandwich (I add pineapple) or Philly cheesesteak. Dining up the canyon at Sun Canyon Lodge? Don’t miss the sirloin steak, baked potato and salad.

Explore the Mountains and (Literally) Take a Hike.

Augusta is the gateway to amazing hiking trails. Two of my favorites: Cataract Falls and Falls Creek. Cataract Falls is one you can get to year-round and is a solid choice for a quick hike and a beautiful view. If you opt to head up there in winter, be sure you/your vehicle are well-equipped. Falls Creek is fairly new to many folks, as the land it’s on just became public in 2019. It’s located up the Dearborn and is a great mid-range hike. If you haven’t been here yet, I highly recommend it.

Play on the Water.

There are several rivers, lakes and mountain streams in this area. If you’re into fly-fishing, plan to hit up Elk Creek or the Sun River. If you want to lake fish, head to Wood Lake, Nylan Reservoir, Willow Creek or Gibson Reservoir. And if you want to simply play on the water? Bring your boat (be sure to wash, dry, clean before launching it) to Willow Creek or Gibson.

A few other good things to know: Augusta has a gas station, post office, K-12 school, wine shop and salons. It’s also a year-round destination, and our town stays hopping no matter the season.

Want to extend your day trip? Book a night in this refurbished jail, stay at the local motel (they also have an RV park and campground) or check out other listings here.

With that, I hope you love this little guide to my sweet hometown. And if you have questions while you’re here, pop into any local business and ask for recommendations.

People here are genuinely happy to see you.

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Jenn Rowell